Zaturdays: Cool Vs. Not Cool
Posted on Saturday, December 26, 2015 by Paul
Happy Festivus. I hope you got a Christmas Complete from Santa. And now, back to Zaturdays.
You are cool, and everything you like is cool, and everything you don’t like is not cool. I know because it’s the same way it’s always been all along. The only difference is what people like and what people don’t like is always changing. So what’s cool today isn’t cool tomorrow.
To give you an idea, here are some things that at some point in the past skaters didn’t like, which made them not cool, but that they now like, making them cool: patterned socks, pants that fit, any and all handplants, transition skating in general, colored wheels, board graphics, being old [still suspect], dressing weird, deep V necks, curb skating, frontside bonelesses, training, self promotion.
-Paul Zitzer
Hard to believe, but if Grosso did this in ’92 he would have given a good laugh to the dudes on the deck of the pipe with the 39mm wheels who thought they were cool but weren’t.
Taking it a step further, here are some things that skaters used to like at one time, which made them cool, but that they don’t like anymore, making them not cool: pads, not skating, hating, wearing the same outfit as every other skater, triple XL t-shirts, size 44 jeans, 39 mm wheels, 6.5" wide boards, Jereme Rogers, blanks, skating with sunglasses on, hard drugs, boards with no scratches on them, street plants, copers, hip sacks, launch ramps.
So yeah, images like this used to move product. You still buying it? No, no you’re not.
I suppose it couldn’t hurt to mention some of the things that skaters have never liked and thus have yet to be accepted as cool, but in the future could very well become cool: mall grabbing, pushing mongo, wristguards, benihanas, D3s [Although you sure bought a lot of them for not liking them], longboards, claiming tricks, LKPs, Zaturdays.
You don’t think this will ever be cool, but just wait until all the Supreme kids start doing it.
Which brings us to a t-shirt graphic from Blockhead skateboards back when they were a cool skate company, which provided what in my mind is the definitive statement on the entire concept. Here it is…
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